The Air Max 95 wasn’t the only Air Max silhouette to drop smack dab in the middle of the 90s

You’ll also find the winged basketball insignia here, done up with a psychedelic effect. The Air Max 95 wasn’t the only Air Max silhouette to drop smack dab in the middle of the 90s. While the AM95 saw the series continue in a more lifestyle-inspired direction, the Air Racer Max was geared specifically toward competitive runners. As a result, the racing flat sported a predominately mesh upper in the lightweight tradition of the early Air Maxes while its sole was decidedly flatter while positioning the foot closer to the pavement. The colourway even recalled that of another Air Max icon: the nike air max for sale 180 and its signature ‘Ultramarine’ paint job. At SB, we really get to tell our own stories. It was a little more ‘protected’. Because Nike is such a big sportswear company, we really relied on people working at SB to have an authentic take on what would be cool for the brand. Blending the Flyknit Racer‘s lightweight upper with the reinforced cushioning of the Air Max Pre-Day, the Air Max Flyknit Racer is a collision of the past and present. The Flyknit design remains unchanged from the Racer silhouette that took the world by storm in 2012, while the jagged edges of the springy midsole communicate an aggressive sensibility.

Additional details include a lace-fastening closure and collar-sculpting ankle. This isn’t the first new Air Max shoe that’s been introduced this year. Back in March, the American sportswear company took the wraps off of the Air Max Pulse. A modern model that’s also inspired by classic kicks, it sold out quite quickly. We can see the same thing happening with the Solo. Tinker Hatfield often challenged the designers at Nike to tell him the story behind a design. One rainy day in Beaverton, 95 designer Sergio Lozano was staring out of the office window into the trees. He imagined the water eroding the landscape and unearthing the strata below. The image of the layers resonated once more when he considered the anatomy of a foot, layered with muscle fibres and flesh. The gradient of panels on the upper of the Air Max 95 is the manifestation of that very thought progression. Scroll down to find out the inspiration behind some of the classics, as well as a few slightly more obscure versions. The latest item to arrive at Sotheby’s is another Michael Jordan classic: the signed 1992 Summer Olympics ‘Dream Team’ gold ceremony Reebok jacket. Of course, Michael Jordan was fiercely loyal to longtime business partner Nike at the time, and was vehemently against wearing the Reebok-branded jacket. Jordan famously wore safety pins covering the Reebok logo during the gold medal ceremony, and slung the American Flag over his right shoulder for extra coverage. Melbourne media, footwear industry insiders and select mega-fans gathered in a function room by renowned hospitality venue Chin Chin.

Guests feasted on a bespoke food and drink menu curated by executive chef and NB fanatic Benjamin Cooper – all inspired by the brand’s signature colour. Think tasty nibbles like popcorn cauliflower served with black garlic mayo and charred lemon to more exotic edibles like squid ink tapioca crisps with kingfish ceviche. Better yet, there was a brand new signature ‘grey’ cocktail to sip on for one night only, which blended gin, lychee, rose water and Earl Grey tea. Yum! Of all the sneakers that were expected to enjoy a re-release this year, the Nike Air Footscape Woven ‘Cow Print’ was not one of them. Originally designed by Tory Orzeck back in 1996, this silhouette combines the Air Footscape and the Air Woven into one, resulting in a unique hybrid design that is still divisive and cult-y after almost three decades. The big draw? The cow print. Showcased on several panels of faux fur, these are painted in a brown and beige colour scheme, with overlays woven together with ‘Sail’ canvas ribbons.

These wrap around the entire upper for an asymmetry that adds to the chaos. This weird and wonderful trainer design is exactly what you’d expect from the ‘90s. Back then, the American sportswear company were always up for experimenting. There was no solid ‘sure win’ strategy to speak of, and that’s how icons like the Air Huarache and the Air Max 97 were born. 2019’s Air Max 720 represents yet another lifestyle Air Max entry, and the first such shoe to ever feature a full-length unit. Essentially an evolution of 2018’s 270, the 720 ups the ante with the most spring of any Air Max shoe ever thanks to a foot-cradling unit that stands 38mm tall. As for the shoe’s upper, Nike took cues from nature, ‘specifically, the organic radiating movement of energy in different natural wonders’. Thus, initial colourways have been nods to everything from sunsets and lava flows to the Northern Lights and the Milky Way. Underfoot, the aggressively sculpted sole is dipped in a creamy shade and made with Air technology for extra comfort. The ‘Snakeskin’ finished with a baby blue insole, and a special edition Nocta shoebox that’s been made for all truest stans. Jumpman and Spider-Man go way back. And now, they’re teaming up once again for the Air Jordan 1 High OG ‘Spider-Man: Across the Spider-Verse.

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